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Privacy Policy

 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from lullabuddy.com, owned by Lyric Partners LLC (the “Site”).

 

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

 

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.

  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

 

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number). We refer to this information as “Order Information”.

 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud; and

  • When in line with the preferences you have shared with us, provide you with information about our products or services.

 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Ecwid to power our online store — you can read more about how Ecwid uses your Personal Information here: https://www.ecwid.com/privacy-policy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

 

You can opt out of targeted advertising by using the links below:

 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

 

DO NOT TRACK

Please note that we do not alter the Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

 

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

SOCIAL MEDIA

The Site may provide visitors with the ability to register, log into, “like” or otherwise interact with third party social media services, such as Facebook and Twitter. These features may enable integration and/or access to your social media accounts. We do not control these social media services or your profiles on these services, and we do not establish privacy settings or rules for how your personal information on these services will be used. If you choose to log on to or submit information through any of these social media services, your personal information will be subject to the applicable social media service’s terms and conditions and the current privacy settings you have selected for such services. By accessing any social media service, you assume the risk that your personal information on that service may be viewed and/or used by third parties (known or unknown) for any purpose. You agree we are not responsible for any acts or omissions by these social media service providers. In addition, by choosing to log in to the Site using your credentials from a social media service, you are asking that service to send us certain information from your account with the service, and you authorize us to collect, store, and use such information in accordance with the Terms of this Policy.

 

ACCEPTANCE OF TERMS

By your online usage of the Site, you agree to accept the Terms of this policy. Any improper conduct or misuse of the Site will not be tolerated, and we reserve the right to release to third parties any personal information regarding users who violate the terms of the policy or use the Site for fraudulent or illegal purposes.

 

INDEMNIFICATION

You will indemnify, hold harmless, and defend Lyric Partners LLC and its members, managers, affiliates, attorneys, licensors, successors, or assigns from and against any claim, action, demand, cause of action, suit, proceeding, loss, cost, expense, damage, debt, or liability, including reasonable legal costs and attorneys' fees alleged or asserted by any person, or actually incurred by Lyric Partners LLC, which arises out of or relates to: (a) your use of the Site; (b) your breach or violation of any of these Terms; or (c) your breach or violation of any third party right, including any property, publicity, or privacy right.  Additionally, we reserve the right to assume the exclusive defense and control of any action, proceeding, or matter subject to indemnification by you, whereupon you agree to cooperate with us in asserting any available defense.

 

CHANGES

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons.

 

MINORS

The Site is not intended for individuals under the age of 18.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@lyricpartners.com.